![]() This is especially impressive given the retail price of $60 for standard lenses and $110 for sunglasses featuring Iridium lenses. While the Eyeshade got the sports world to look at Oakley, the Blade and Razor Blade sunglasses got the mainstream public’s attention.īetween 19, when the Blade line was ultimately discontinued, Oakley sold hundreds of thousands of Blade sunglasses. The most popular frame in the system was the medium-sized Razor Blade since it fits great on most face sizes. You often hear people talk about the Oakley Razor Blades and Blades, but at the end of the day, they’re all the same system. This Blade system offered over 22 million frame color combinations and a world of customization available to consumers – something never before seen in sunglasses. Oakley marketed the line as the “Blade system”, with the same frame being used across the 3 available lenses – the Blade, Razor Blade, and Slit. These frames appealed to the young 1980’s crowd with a modern and “hip design.” Today if you looked up a definition of the ’80s, you’d probably see the Oakley Blade, with its shield lens and bright colors. So, in 1986, Oakley Blade sunglasses debuted along with the Razor Blade Sunglasses in 1987. ![]() Just 2 years after the successful launch of the goggle-like Eyeshade by Jim Jannard, Oakley recognized the need for a less sporty version of the sunglasses. ![]() Heritage Oakley Eyeshadesīackground and History Birth of the Blade Oakley Collectors and Heritage Collection Razor Blade Sunglasses.Oakley Stretchline Razor Blade Sunglasses.Original Oakley Blade and Razor Blade Sunglasses. ![]()
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